Well Black Woman® Market

The Well Black Women Market bolsters the visibility, connectivity, and sustainability of Black Women entrepreneurs to achieve financial and whole-life wellness.

Framework & PURPOSE

The Well Black Woman® Market (WBW Market) launched in June of 2021 in the midst of COVID-19 in an effort to re-open the Foundation’s Black Women’s Wellness Center, and simultaneously to invest in other Black-owned businesses who were disproportionately impacted by the global pandemic. Our markets are an outgrowth of our longstanding commitment to support and promote Black women and community-owned businesses as an integral part of building community wealth and well-being.

Like our bustling marketplaces that have been a mainstay at Black Women's Wellness Day over the last 14 years, our Well Black Woman® Markets provide an energetic space, visibility, and community to share and sell your products and services, promote your brand, and to grow your customer base.

Our Markets are an extension of our work to transform the health and wellness of Black Women and families in our community through a holistic approach that encompasses financial wellness and wealth cultivation as an essential piece of securing and maintaining our well-being.

Effective and sustainable solutions that improve Black women-baby-family and community health must address structural inequality and how it shapes the drivers of health, with an emphasis on creating social and economic security.
Lisa peyton-caire,
Founder & CEo

Purpose of the Well Black Woman® Markets:

  • To support local Black Women entrepreneurs
  • To highlight local Black women owned businesses and their quality products and services
  • To bolster the network and income of entrepreneurs through monthly markets 
  • To invest in Black Women and families’ wealth and health

Thanks to the success of the Well Black WomanTM Markets, our Markets are continuing a second year, and expanding to include a Well Black Woman® Entrepreneur Mini Grant. Keep reading below for further details on how to apply for either or both of these opportunities.


Black Women
entrepreneurs in Dane County are invited to apply to participate in the Well Black Woman Market. Our 2022 Well Black Woman Markets will be hosted over five dates beginning on Saturday, June 25th.

Date & Time
Saturday, June 25 - 10am - 2pm
Foundation for Black Women's Wellness
6601 Grand Teton Plaza, Suite A2
Madison, WI 53719
Saturday, July 30  - 10am - 2pm 
Foundation for Black Women's Wellness
6601 Grand Teton Plaza, Suite A2
Madison, WI 53719
Saturday, August 27 - 10am - 2pm
Vernee Nycole House of Beauty
1702 S. Park St, Madison WI 53713
Friday, September 23 - 10am - 2pm 
Virtual - BWWDAY Day 1
Saturday, September 24 - 10am - 2pm
Virtual - BWWDAY Day 2

Vendor Details & Requirements

FFBWW will provide the following items to support your vending at our live/in-person market events:

  • One 6-foot table
  • 2 chairs

Vendor must provide their own table coverings. 

We will award 5-10 mini-grants on 2022 to local Black women-owned small businesses.


Participants will be connected with a community of Black Women entrepreneurs and the expansive network of the Foundation for Black Women’s Wellness. Mini-grant recipients will also have vendor fees waived to participate in the 14th Annual Black Women's Wellness Day virtual exhibit.

Participants who are awarded the Well Black Woman® Entrepreneur Mini Grant will additionally have access to capital to grow their business, and business mentorship. 

Mini-grants will range in size from $1000 - $5000 provide and are intended to provide access to capital to help entrepreneurs secure vital resources to bolster their business venture including:

  • Marketing Support
  • Essential Equipment
  • Product Development support
  • Business 

Awards will be granted based: 

  • Available Funding
  • Business Need
  • Business Capacity & Readiness
The 2022 MINI GRANT Application is now closed


Please contact programs@ffbww.org.

Meet Our 2022 Well Black Woman®️ Grantees!