The Well Black Woman® Market (WBW Market) launched in June of 2021 in the midst of COVID-19 in an effort to re-open the Foundation’s Black Women’s Wellness Center, and simultaneously to invest in other Black-owned businesses who were disproportionately impacted by the global pandemic. Our markets are an outgrowth of our longstanding commitment to support and promote Black women and community-owned businesses as an integral part of building community wealth and well-being. Like our bustling marketplaces that have been a mainstay at Black Women's Wellness Day over the last 14 years, our Well Black Woman® Markets provide an energetic space, visibility, and community to share and sell your products and services, promote your brand, and to grow your customer base. Our Markets are an extension of our work to transform the health and wellness of Black Women and families in our community through a holistic approach that encompasses financial wellness and wealth cultivation as an essential piece of securing and maintaining our well-being.
“Effective and sustainable solutions that improve Black women-baby-family and community health must address structural inequality and how it shapes the drivers of health, with an emphasis on creating social and economic security.”
Lisa peyton-caire, Founder & CEo
With the generous sponsorship and partnership of Trustage we have granted $65,000 to 29 Black-owned Wisconsin businesses! Thank you!
Purpose of the Well Black Woman® Markets:
To support local Black Women entrepreneurs
To highlight local Black women owned businesses and their quality products and services
To bolster the network and income of entrepreneurs through monthly markets
To invest in Black Women and families’ wealth and health